How is gross margin calculated?

Gross margin = (MRR - variable costs) / MRR × 100%. Variable costs include per-user costs for both free and paid users. Fixed costs like infrastructure and team salaries are excluded from gross margin.

What's a good paid conversion rate?

For freemium SaaS, 2-5% is typical. Developer tools and B2B products often see 5-10%. Consumer apps tend to be lower at 1-3%.

How is gross margin calculated?

Gross margin = (MRR - variable costs) / MRR × 100%. Variable costs include per-user costs for both free and paid users. Fixed costs like infrastructure and team salaries are excluded from gross margin.

What's a good paid conversion rate?

For freemium SaaS, 2-5% is typical. Developer tools and B2B products often see 5-10%. Consumer apps tend to be lower at 1-3%.

Kostenlos

SaaS-Rentabilitätsrechner

Geben Sie Ihre SaaS-Metriken ein – MAU, Zahlungsrate, Abonnementspreis und Kosten – um monatlichen Gewinn und Unit-Ökonomie zu berechnen.

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Umsatz

Monatlich aktive Benutzer (MAU)5,000

Zahlungsumwandlungsrate5%

Abonnementspreis$29

Kosten

Kosten pro kostenlosem Benutzer / Monat$0.1

Kosten pro zahlenpflichtigem Benutzer / Monat$2

Monatliche Fixkosten (Infrastruktur, Team, usw.)$500

MRR

$7,250

ARR

$87,000

Monatlicher Gewinn

$5,775

Bruttomarge

86.6%

Umsatz vs. Kosten

Umsatz (MRR)$7,250

Gesamtkosten$1,475

Unit-Ökonomie

Zahlende Benutzer250

Kostenlose Benutzer4,750

Umsatz pro Benutzer (ARPU)$1.45

Kosten pro Benutzer$0.3

LTV (12-Monats-Durchschnitt)$348

Kosten für kostenlosen Benutzer$475

Kosten für zahlenden Benutzer$500

Fixkosten$500

Break-even-MAU399

Rentabel

$5,775/Monat Gewinn bei 86.6% Bruttomarge

Über SaaS Profit Calculator

Input your SaaS metrics — monthly active users, paid conversion rate, subscription price, and per-user costs — to calculate MRR, ARR, gross margin, monthly profit, ARPU, LTV, and break-even point. A practical tool for indie hackers and SaaS founders.

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