How is gross margin calculated?

Gross margin = (MRR - variable costs) / MRR × 100%. Variable costs include per-user costs for both free and paid users. Fixed costs like infrastructure and team salaries are excluded from gross margin.

What's a good paid conversion rate?

For freemium SaaS, 2-5% is typical. Developer tools and B2B products often see 5-10%. Consumer apps tend to be lower at 1-3%.

How is gross margin calculated?

Gross margin = (MRR - variable costs) / MRR × 100%. Variable costs include per-user costs for both free and paid users. Fixed costs like infrastructure and team salaries are excluded from gross margin.

What's a good paid conversion rate?

For freemium SaaS, 2-5% is typical. Developer tools and B2B products often see 5-10%. Consumer apps tend to be lower at 1-3%.

Gratis

SaaS Winstcalculator

Voer uw SaaS-statistieken in — MAU, betaaldtarief, abonnementsprijs en kosten — om maandelijkse winst en unit economics te berekenen.

100% GratisGeen Registratie NodigDraait in Uw Browser

Inkomsten

Maandelijks Actieve Gebruikers (MAU)5,000

Betaalde Conversiepercentage5%

Abonnementsprijs$29

Kosten

Kosten per Gratis Gebruiker / mnd$0.1

Kosten per Betaalde Gebruiker / mnd$2

Vaste Maandelijkse Kosten (infra, team, enz.)$500

MRR

$7,250

ARR

$87,000

Maandelijkse Winst

$5,775

Brutomarge

86.6%

Inkomsten vs Kosten

Inkomsten (MRR)$7,250

Totale Kosten$1,475

Unit Economics

Betalende gebruikers250

Gratis gebruikers4,750

Inkomsten per gebruiker (ARPU)$1.45

Kosten per gebruiker$0.3

LTV (12-mnd gemiddelde)$348

Kosten gratis gebruiker$475

Kosten betaalde gebruiker$500

Vaste kosten$500

Break-even MAU399

Winstgevend

$5,775/mnd winst bij 86.6% brutomarge

Over SaaS Profit Calculator

Input your SaaS metrics — monthly active users, paid conversion rate, subscription price, and per-user costs — to calculate MRR, ARR, gross margin, monthly profit, ARPU, LTV, and break-even point. A practical tool for indie hackers and SaaS founders.

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