How is gross margin calculated?

Gross margin = (MRR - variable costs) / MRR × 100%. Variable costs include per-user costs for both free and paid users. Fixed costs like infrastructure and team salaries are excluded from gross margin.

What's a good paid conversion rate?

For freemium SaaS, 2-5% is typical. Developer tools and B2B products often see 5-10%. Consumer apps tend to be lower at 1-3%.

How is gross margin calculated?

Gross margin = (MRR - variable costs) / MRR × 100%. Variable costs include per-user costs for both free and paid users. Fixed costs like infrastructure and team salaries are excluded from gross margin.

What's a good paid conversion rate?

For freemium SaaS, 2-5% is typical. Developer tools and B2B products often see 5-10%. Consumer apps tend to be lower at 1-3%.

Gratuito

Calculadora de Lucro SaaS

Insira suas métricas SaaS — MAU, taxa de conversão, preço da assinatura e custos — para calcular lucro mensal e unit economics.

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Receita

Usuários ativos mensais (MAU)5,000

Taxa de conversão paga5%

Preço da assinatura$29

Custos

Custo por usuário gratuito / mês$0.1

Custo por usuário pago / mês$2

Custo fixo mensal (infra, equipe, etc.)$500

MRR

$7,250

ARR

$87,000

Lucro mensal

$5,775

Margem bruta

86.6%

Receita vs Custo

Receita (MRR)$7,250

Custo total$1,475

Unit Economics

Usuários pagantes250

Usuários gratuitos4,750

Receita por usuário (ARPU)$1.45

Custo por usuário$0.3

LTV (média 12 meses)$348

Custo usuário gratuito$475

Custo usuário pago$500

Custo fixo$500

MAU de equilíbrio399

Lucrativo

$5,775/mês de lucro com 86.6% de margem bruta

Sobre SaaS Profit Calculator

Input your SaaS metrics — monthly active users, paid conversion rate, subscription price, and per-user costs — to calculate MRR, ARR, gross margin, monthly profit, ARPU, LTV, and break-even point. A practical tool for indie hackers and SaaS founders.

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