How is gross margin calculated?

Gross margin = (MRR - variable costs) / MRR × 100%. Variable costs include per-user costs for both free and paid users. Fixed costs like infrastructure and team salaries are excluded from gross margin.

What's a good paid conversion rate?

For freemium SaaS, 2-5% is typical. Developer tools and B2B products often see 5-10%. Consumer apps tend to be lower at 1-3%.

How is gross margin calculated?

Gross margin = (MRR - variable costs) / MRR × 100%. Variable costs include per-user costs for both free and paid users. Fixed costs like infrastructure and team salaries are excluded from gross margin.

What's a good paid conversion rate?

For freemium SaaS, 2-5% is typical. Developer tools and B2B products often see 5-10%. Consumer apps tend to be lower at 1-3%.

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SaaS利润计算器

输入SaaS指标——MAU、付费率、订阅价格和成本——计算月利润和单位经济学。

100%免费无需注册在浏览器中运行

收入

月活跃用户（MAU）5,000

付费转化率5%

订阅价格$29

成本

每个免费用户成本/月$0.1

每个付费用户成本/月$2

固定月成本（基础设施、团队等）$500

MRR

$7,250

ARR

$87,000

月利润

$5,775

毛利率

86.6%

收入 vs 成本

收入（MRR）$7,250

总成本$1,475

单位经济学

付费用户250

免费用户4,750

每用户收入（ARPU）$1.45

每用户成本$0.3

LTV（12个月平均）$348

免费用户成本$475

付费用户成本$500

固定成本$500

盈亏平衡MAU399

盈利

$5,775/月利润，毛利率86.6%

关于SaaS Profit Calculator

Input your SaaS metrics — monthly active users, paid conversion rate, subscription price, and per-user costs — to calculate MRR, ARR, gross margin, monthly profit, ARPU, LTV, and break-even point. A practical tool for indie hackers and SaaS founders.

SaaS利润计算器

收入

成本

收入 vs 成本

单位经济学

关于SaaS Profit Calculator

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