How is gross margin calculated?

Gross margin = (MRR - variable costs) / MRR × 100%. Variable costs include per-user costs for both free and paid users. Fixed costs like infrastructure and team salaries are excluded from gross margin.

What's a good paid conversion rate?

For freemium SaaS, 2-5% is typical. Developer tools and B2B products often see 5-10%. Consumer apps tend to be lower at 1-3%.

How is gross margin calculated?

Gross margin = (MRR - variable costs) / MRR × 100%. Variable costs include per-user costs for both free and paid users. Fixed costs like infrastructure and team salaries are excluded from gross margin.

What's a good paid conversion rate?

For freemium SaaS, 2-5% is typical. Developer tools and B2B products often see 5-10%. Consumer apps tend to be lower at 1-3%.

Gratis

Calculadora de Ganancias de SaaS

Ingresa tus métricas de SaaS —MAU, tasa de pago, precio de suscripción y costos— para calcular la ganancia mensual y la economía unitaria.

100% GratisSin Registro RequeridoSe Ejecuta en Tu Navegador

Ingresos

Usuarios Activos Mensuales (MAU)5,000

Tasa de Conversión Pagada5%

Precio de Suscripción$29

Costos

Costo por Usuario Gratuito / mes$0.1

Costo por Usuario Pagado / mes$2

Costo Mensual Fijo (infraestructura, equipo, etc.)$500

MRR

$7,250

ARR

$87,000

Ganancia Mensual

$5,775

Margen Bruto

86.6%

Ingresos vs Costo

Ingresos (MRR)$7,250

Costo Total$1,475

Economía Unitaria

Usuarios Pagados250

Usuarios Gratuitos4,750

Ingresos por Usuario (ARPU)$1.45

Costo por usuario$0.3

LTV (promedio de 12 meses)$348

Costo del usuario gratuito$475

Costo del usuario pagado$500

Costo fijo$500

MAU de Equilibrio399

Rentable

$5,775/mes de ganancia con margen bruto de 86.6%

Acerca de SaaS Profit Calculator

Input your SaaS metrics — monthly active users, paid conversion rate, subscription price, and per-user costs — to calculate MRR, ARR, gross margin, monthly profit, ARPU, LTV, and break-even point. A practical tool for indie hackers and SaaS founders.

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