How is gross margin calculated?

Gross margin = (MRR - variable costs) / MRR × 100%. Variable costs include per-user costs for both free and paid users. Fixed costs like infrastructure and team salaries are excluded from gross margin.

What's a good paid conversion rate?

For freemium SaaS, 2-5% is typical. Developer tools and B2B products often see 5-10%. Consumer apps tend to be lower at 1-3%.

How is gross margin calculated?

Gross margin = (MRR - variable costs) / MRR × 100%. Variable costs include per-user costs for both free and paid users. Fixed costs like infrastructure and team salaries are excluded from gross margin.

What's a good paid conversion rate?

For freemium SaaS, 2-5% is typical. Developer tools and B2B products often see 5-10%. Consumer apps tend to be lower at 1-3%.

Gratis

Kalkulator Keuntungan SaaS

Masukkan metrik SaaS Anda — MAU, tingkat pembayaran, harga langganan, dan biaya — untuk menghitung keuntungan bulanan dan unit ekonomi.

100% GratisTidak Perlu PendaftaranBerjalan di Browser Anda

Pendapatan

Pengguna Aktif Bulanan (MAU)5,000

Tingkat Konversi Berbayar5%

Harga Langganan$29

Biaya

Biaya per Pengguna Gratis / bln$0.1

Biaya per Pengguna Berbayar / bln$2

Biaya Bulanan Tetap (infra, tim, dll.)$500

MRR

$7,250

ARR

$87,000

Keuntungan Bulanan

$5,775

Margin Kotor

86.6%

Pendapatan vs Biaya

Pendapatan (MRR)$7,250

Biaya Total$1,475

Unit Ekonomi

Pengguna membayar250

Pengguna gratis4,750

Pendapatan per pengguna (ARPU)$1.45

Biaya per pengguna$0.3

LTV (rata-rata 12 bulan)$348

Biaya pengguna gratis$475

Biaya pengguna berbayar$500

Biaya tetap$500

Titik impas MAU399

Menguntungkan

$5,775/bln keuntungan di 86.6% margin kotor

Tentang SaaS Profit Calculator

Input your SaaS metrics — monthly active users, paid conversion rate, subscription price, and per-user costs — to calculate MRR, ARR, gross margin, monthly profit, ARPU, LTV, and break-even point. A practical tool for indie hackers and SaaS founders.

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