How is gross margin calculated?

Gross margin = (MRR - variable costs) / MRR × 100%. Variable costs include per-user costs for both free and paid users. Fixed costs like infrastructure and team salaries are excluded from gross margin.

What's a good paid conversion rate?

For freemium SaaS, 2-5% is typical. Developer tools and B2B products often see 5-10%. Consumer apps tend to be lower at 1-3%.

How is gross margin calculated?

Gross margin = (MRR - variable costs) / MRR × 100%. Variable costs include per-user costs for both free and paid users. Fixed costs like infrastructure and team salaries are excluded from gross margin.

What's a good paid conversion rate?

For freemium SaaS, 2-5% is typical. Developer tools and B2B products often see 5-10%. Consumer apps tend to be lower at 1-3%.

Gratuito

Calcolatore di profitto SaaS

Inserisci le tue metriche SaaS — MAU, tasso di pagamento, prezzo dell'abbonamento e costi — per calcolare il profitto mensile e l'economia unitaria.

100% gratuitoNessuna iscrizione richiestaFunziona nel tuo browser

Ricavi

Utenti attivi mensili (MAU)5,000

Tasso di conversione pagato5%

Prezzo dell'abbonamento$29

Costi

Costo per utente gratuito / mese$0.1

Costo per utente pagato / mese$2

Costo mensile fisso (infra, team, ecc.)$500

MRR

$7,250

ARR

$87,000

Profitto mensile

$5,775

Margine lordo

86.6%

Ricavi vs Costo

Ricavi (MRR)$7,250

Costo totale$1,475

Economia unitaria

Utenti paganti250

Utenti gratuiti4,750

Ricavi per utente (ARPU)$1.45

Costo per utente$0.3

LTV (media 12 mesi)$348

Costo utente gratuito$475

Costo utente pagato$500

Costo fisso$500

Break-even MAU399

Redditizio

$5,775/mese profitto al 86.6% di margine lordo

About SaaS Profit Calculator

Input your SaaS metrics — monthly active users, paid conversion rate, subscription price, and per-user costs — to calculate MRR, ARR, gross margin, monthly profit, ARPU, LTV, and break-even point. A practical tool for indie hackers and SaaS founders.

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