How is gross margin calculated?

Gross margin = (MRR - variable costs) / MRR × 100%. Variable costs include per-user costs for both free and paid users. Fixed costs like infrastructure and team salaries are excluded from gross margin.

What's a good paid conversion rate?

For freemium SaaS, 2-5% is typical. Developer tools and B2B products often see 5-10%. Consumer apps tend to be lower at 1-3%.

How is gross margin calculated?

Gross margin = (MRR - variable costs) / MRR × 100%. Variable costs include per-user costs for both free and paid users. Fixed costs like infrastructure and team salaries are excluded from gross margin.

What's a good paid conversion rate?

For freemium SaaS, 2-5% is typical. Developer tools and B2B products often see 5-10%. Consumer apps tend to be lower at 1-3%.

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SaaS 利潤計算器

輸入您的 SaaS 指標 — MAU、付費率、訂閱價格和成本 — 以計算月度利潤和單位經濟。

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收入

月活躍使用者 (MAU)5,000

付費轉換率5%

訂閱價格$29

成本

每個免費使用者成本 / 月$0.1

每個付費使用者成本 / 月$2

固定月度成本（基礎設施、團隊等）$500

MRR

$7,250

ARR

$87,000

月度利潤

$5,775

毛利率

86.6%

收入與成本

收入 (MRR)$7,250

總成本$1,475

單位經濟

付費使用者250

免費使用者4,750

每使用者收入 (ARPU)$1.45

每使用者成本$0.3

LTV（12 個月平均值）$348

免費使用者成本$475

付費使用者成本$500

固定成本$500

損益平衡 MAU399

盈利

$5,775/月利潤（毛利率 86.6%）

關於 SaaS Profit Calculator

Input your SaaS metrics — monthly active users, paid conversion rate, subscription price, and per-user costs — to calculate MRR, ARR, gross margin, monthly profit, ARPU, LTV, and break-even point. A practical tool for indie hackers and SaaS founders.

SaaS 利潤計算器

收入

成本

收入與成本

單位經濟

關於 SaaS Profit Calculator

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