How is gross margin calculated?

Gross margin = (MRR - variable costs) / MRR × 100%. Variable costs include per-user costs for both free and paid users. Fixed costs like infrastructure and team salaries are excluded from gross margin.

What's a good paid conversion rate?

For freemium SaaS, 2-5% is typical. Developer tools and B2B products often see 5-10%. Consumer apps tend to be lower at 1-3%.

How is gross margin calculated?

Gross margin = (MRR - variable costs) / MRR × 100%. Variable costs include per-user costs for both free and paid users. Fixed costs like infrastructure and team salaries are excluded from gross margin.

What's a good paid conversion rate?

For freemium SaaS, 2-5% is typical. Developer tools and B2B products often see 5-10%. Consumer apps tend to be lower at 1-3%.

Gratis

SaaS vinstkalkylator

Ange dina SaaS-mätvärden – MAU, betald andel, prenumerationspris och kostnader – för att beräkna månatlig vinst och enhetsekonomi.

100% gratisIngen registrering krävsKörs i din webbläsare

Intäkter

Månatligt aktiva användare (MAU)5,000

Betalkonverteringsgrad5%

Prenumerationspris$29

Kostnader

Kostnad per gratis användare / månad$0.1

Kostnad per betald användare / månad$2

Fast månadskostnad (infrastruktur, team osv.)$500

MRR

$7,250

ARR

$87,000

Månatlig vinst

$5,775

Bruttomarginal

86.6%

Intäkt kontra kostnad

Intäkt (MRR)$7,250

Total kostnad$1,475

Enhetsekonomi

Betalande användare250

Gratisanvändare4,750

Intäkt per användare (ARPU)$1.45

Kostnad per användare$0.3

LTV (12-mån medelvärde)$348

Gratis användarkostnad$475

Betald användarkostnad$500

Fast kostnad$500

Nollpunkts-MAU399

Lönsamt

$5,775/månad vinst vid 86.6% bruttomarginal

Om SaaS Profit Calculator

Input your SaaS metrics — monthly active users, paid conversion rate, subscription price, and per-user costs — to calculate MRR, ARR, gross margin, monthly profit, ARPU, LTV, and break-even point. A practical tool for indie hackers and SaaS founders.

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